Frank van der Salm work is about the urban “nature”, the often standard, often generic, brutal, neutral, environments dissociated from notions of place, identity, or even authenticity. 

Frank van der Salm addresses certain urban qualities that we transposed to the exhibition ground. There is a certain extreme rational logic almost inhuman that dictates how things are done. There are facades, a certain brutalism, and organisational principal that cuts through space and segregates it. 

And instead of a more tradicional curatorial approach when other outsider human helps to sort out things and make sense of them, I wondered what would happen if we used the same type of brutal logic to curate is work. So we thought on Artificial Inteligence: trained on 41 core concepts behind his work and on how they relate to the images of Frank van der Salm. 

The result is an endless exploration of intersecting concepts and the relevant images associated with it.


The exhibition has 1000m2 and is divided in 2 spaces. One space has a plaza quality and is dedicated to an 18 x 3m video wall installation where the AI is generating associations and exploring the data space.

The other space, behind, is dedicated to the individual works in a square grid of 3 x 3m, providing the ideal conditions to appreciate them without distractions. The grid also establishes areas for visitors to occupy, instead of having a corridor system with strict circulation rules and conveyor belts visitors understand that can move to the next adjacent free place.

All wall panels are facing the same direction, there is no attempts to hide any structural elements. 


Curation: Bas Vroege (Paradox)

Exhibition design: Tiago Rosado

Video wall: RNDR

Soundscape: Henry Vega

AI implementation: Gjorgji Strezoski , University of Amsterdam

Production: Paradox 2018-2021

Location: National Museum of Photography, Rotterdam 2021


Sounscape in development stage, by Henry Vega. As this project had 3 years of research and development and so much was discussed and tested we are now considering producing a technical report mapping all the ideas and experiments made.