I like finding ways to share ideas. Let’s discuss it.
I am an architect and exhibition designer focused on spacial narratives for clients on the cultural and private sector.
Some of my work as been at Barcelona Light Festival, Stedelijk Contemporary Art museum and National Photography Museum, both in The Netherlands. I have designed, produced or curated several travelling exhibitions for Canada, Spain, Greece, Holland, Honduras, Guatemala and Indonesia.
I’m currently interested in designing environments for challenging cross-media projects merging physical works with multi-screen installations, interactivity and AI.
Like light from thousands of fiber optics we are all equal and indistinguishable from one another, connected to a digital soul. This is a 20meter long light installation Installation for the Barcelona LLUM Festival. It was an overnight success with 1h+ waiting queues and estimate a total of 10k visitors over 2 nights. #elisavallumbcn By the amazing MEATS team that I’m a proud member of – ELISAVA 2020
PERSONAL STORIES DRIVING A NARRATIVE
BITTER – Chocolate Stories addresses the complexities of the chocolate industry. This traveling exhibition prioritizes excerpts from personal stories told by former child workers while confronting visitors with words used by the advertisement industry. Visitors are invited to explore the subject in a non-linear way. I was responsible for the spacial design and production. The lightboxes are designed with a very simple/low-tech solution, using untreated wood.
Joana Choumali (photography), Marijn Heemskerk (journalist) Production: Paradox for Tony’s Chocolonely. 2017-2020.
YOUNG CREATORS AT A NATIONAL MUSEUM
WELKOM Today addresses how the city of Welkom (South Africa) has transformed from the post apartheid until now, from the perspectives of both an outsider and a local photographers. Together made workshops at local schools, inviting other perspectives on the subject – which produced a large whatsapp group conversation between teachers and students. I designed the video wall containing the photo exchange and comments resulting from it. Stedelijk Museum, Amsterdam. Ad van Denderen, Lebohang Tlali (photographers), Margalith Kleijwegt (journalist) Production: Paradox 2019.
Frank van der Salm has been documenting a neutral urbanized world for the past 25 years. The result is NOWHERE – an exhibition partially curated by artificial intelligence about the anonymity, neutrality and the role of images in public space. The exhibition is divided between an AI curated area and a cell-like space where all physical works reside. I am responsible for the spacial design and adding AI trained on what matters to the artist, analyse his work and organize it according to an endless combination of points of interest. National Museum of Photography, Rotterdam, Production: Paradox 2018-2022.
AN EVOLVING COLLECTION BUILT ON SITE
Studio Aleppo is a traveling project where photographers are invited to portray local citizens regardless of background or nationality. Images are produced, printed and framed on site with the gallery open to public. I designed a unique hanging/ mount system for large format unframed prints with fixing points solely on the top of the structure – as it was not possible to use the walls on this historic building. The result is a economic reusable modular system, almost invisible. that allows images to float. Kos Breukel, Issa Touma (photographers). Production: Paradox 2016-2019.
Tree Planters is a project dealing with the Canadian logging industry and its forests. Rita Leistner documented for several years the people from the industry, and crescent lack of biodiversity on the reforestation programs. For one of the rooms I proposed an immersive video experience where some of the artist work would be split into multiple surfaces together with sound recording of workers statements mixed with the forest.
Borders Kill was shown at Benaki Museum, Athens, Greece. The presentation, which is part of the Athens Photo Festival, consisted of an audiovisual installation and a live Twitter feed based on Nikos Pilos photojournalistic work. The Thessaloniki State Symphony Orchestra played ‘A Concert for the Refugees’ at the Thessaloniki Concert Hall. The proceeds of the benefit concert went go to the improvement of the refugee living conditions in Greece. I worked on the video installations. The museum version is composed by interviews and statements interwined with Nikos Pilos work. Production: Paradox 2016
The car once was a symbol of freedom. Auto makers still want us to believe in that dream. In reality we are addicted to systems that have locked us out completely. The first African car made from scratch is part of the group show AutoPhoto at Fondation Cartier (Paris), an exhibition dedicated to photography’s relationship to the automobile. The story of the Turtle is translated to a dense presentation, including photos of the shopmakers and videos of the challenging construction. I worked on the wall layouts and video components. Melle Smets, Joost van Onna / Production: Paradox